Monday, February 2, 2009

Sexist Doritos Super Bowl User Generated Ad For $1 Million Dollar Prize


Great publicity---Taking a bite out of a Doritos chip and ripping off the clothing of a Woman walking down the street. I will not post a link to the ad.

Showing Women as nothing but sex objects is somehow going to sell more product ?

Frito-Lay North America is a $11 Billion Dollar convenient food business unit of PepsiCo, headquartered in Purchase, NY

Chris Kuechenmeister of Frito Lay said, "...We are just so imcredibly proud of all five finalists...Free Doritos and Power of the Crunch were two of the top five ads selected by the Doritos brand..."

PepsiCo claims they are committed to diversity"...committed to fostering an atmosphere of caring...candor among our employees...PepsiCo has been nationally recognized as one of the top places for Women and Minorities...We place a great deal of emphasis on personal integrity..."

Riiight---Totally Sexist, Degrading towards Women and Disgusting
way to sell a consumer product.